Tag: client education

I get a lot of questions from fam such as yourself, wondering: “Zac, you do some weird, wild and crazy things. How do you get buy-in with someone who has an issue that is seemingly unrelated to do the things that you want them to do?” Maybe they’re seeing you for wrist pain. Why the heck would I be breathing if my wrist hurts? Or maybe they’re squatting. Why would filling my upper back up help me squat more effectively? I have both had many successes and failures explaining what I am doing. Through these trials and tribulations, I’ve broken down education into a four step process with one concept in mind: the outcome. Below, I break down what those four steps are, and how you can implement this strategy into your practice. Enjoy the video, audio, and modified transcripts, as well as the links I mention in the talk.